What is digital marketing?

At geeks dice, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them.

What is digital marketing?

Digital marketing is the use of the web, mobile devices, social media, search engines, and other channels to communicate and understand consumers and behaviors. Some marketing experts consider digital marketing to be a completely new endeavor that needs a replacement way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Digital Marketing Channels


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