What is website marketing?
Website marketing is that the strategic promotion of an online site to drive relevant traffic to the situation . The goal is typically to attract folks that could even be interested by a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition before potential customers.
The goal of most website marketing strategies is to rank highly in program results pages (SERPs) through the implementation of program optimization (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts.
In the majority of industries, pages that rank within the primary SERP position gets quite 50% of the traffic for his or her target keywords. There’s a steep drop-off for pages ranking within the second and third positions, and pages in positions 5-20 compete for fewer than 5% of traffic.
Properly managed, an internet site marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.
Your website is your best marketing tool.
These days, your brand’s website is that the first channel during which users can study your brand and take actions that directly contribute to the expansion of your business. Inbound digital marketing strategies are shaped quite funnel.
Your customers are on the web , using search engines, browsing articles, and using apps. It’s the work of your inbound strategy to tug people toward your website where they go to read and consider your content, and ultimately make a sale decision.
An optimized website provides a branded customer experience that answers questions and demonstrates the unique value of your offerings. Every aspect of your brand’s online presence radiates out from your website. Keep reading to hunt out out more about the because of maximize your website marketing strategy.